Can you use Google+ communities for increase affiliate marketing results and revenues?
Savvy and successful affiliate marketers don’t just allow or place affiliate ads on their sites and blogs; they push it through blogging with text links, emails, and social networks for maximum revenues.
Many affiliate marketers may have already jumped on this train and be leveraging Twitter and Facebook to get more out of their affiliate partnerships. However, those who really want to realize the full potential of partner programs ought to be capitalizing on Google+ too.
There is little question that G+ is now respected as being the better platform for doing real business, especially when it comes to B2B marketing and networking.
Google+ also seems logically better for ranking better on Google and placement in search results.
Google profiles and posts can be found in searches, makes brands more trusted by Google, and we all know the search giant loves fresh content, social activity, not to mention the type of credibility a G+ profile can add.
In December Google rolled out communities which are much like Facebook groups. For businesses it is a way to build a community of likeminded individuals and companies that are prime prospects.
Because it’s easier to master serving a smaller niche group for new startups and products, communities can enhance the ability to influence and generate more real conversions among those that are already interested in your field rather than a broad ‘throw it at the wall and see what sticks’ mentality.
Using Google+ makes sharing you and your content and products easier, creating more visibility and driving more web traffic. However, in general a tighter, private community also makes members more comfortable in sharing and interactions more genuine, deep, and valuable.
Combining social extensions with Google Adwords has also been proven to increase advertising effectiveness through a five to ten lift in clicks.
Applied to affiliate marketing brands can leverage Google+ communities by:
· Commenting on other people’s posts
· Posting links to your blogs
· Offering really valuable content
· Interacting and using as customer service platform
· Asking and answering questions
· Using hangouts to connect face-to-face; build likability, connectedness and momentum
· Sprinkle in promotional posts for affiliate products, but remember you are referring not selling