Ever wondered what the difference between "800" and "888" is? Depending on how you use the number, the difference could mean dollars! We advise our clients to consider the type of advertising they will be using when they select their toll free vanity number prefix. By choosing any prefix other than the 1-800 prefix for TV or Radio advertising, they are taking a huge risk of losing potential sales to misdials.
For example, when a consumer hears a radio ad while driving to work, they rely on their memory to recall the number until they are able to safely place the call. Since most customers relate toll free to 1-800, many consumers will assume the number on the ad was 1-800 when they call. Unless the number was actually a 800 number, the consumer will have dialed the wrong number. The business that owns the 800 version of the number receives up to 25% of the leads that should have gone to the business that placed the ad.
Dialing the wrong number leads to frustrated consumers. Frustrated consumers translate to lost sales. One way to help your customers reach you everytime is by owning all the possible combinations of your vanity number. Securing all possible misdial combinations as well as 888, 877, 866, 855 or 844 is your best defense against losing potential customers to confusion or worse yet, your competition.
"800 numbers" is a generic term for toll free numbers, and 800 or 1-800 is more than just a toll free area code, it's a brand name. A recent study of yellow page advertising usage found that many consumers are unclear about the function of 888, 877, 866, 855 or 844 numbers. Nearly one in ten consumers believe that 888, 877, 866, 855 or 844 numbers function differently than 800 numbers. The study also substantiates traditional wisdom that 30 years of usage has embedded "1-800" in the minds of consumers as "toll free" and that using 888, 877, 866, 855 or 844 carries an inherent risk of customer confusion and misdialing.
There are a lot of businesses that make money from owning misdials of popular vanity numbers used in advertising. The adult industry is notorious for it. Perhaps you've dialed a number incorrectly and have been surprised by the voice that answers the line and directs you to have your credit card ready or redirects you to another number for a related type of service.
800 numbers are the original toll free area code and have been so wide spread and accepted that "800 number" is synonymous with "toll free number". This is why having an 800 number can really benefit your business - you're getting brand power in addition to an easy to use toll free number!
Make sure your customers can reach you! Custom Toll Free will help you find and secure a great 800 number for your business. Call us at 1-800-CUSTOMIZE or complete the online submission form and one of our helpful toll free consultants will contact you.